Award-winning New York Times business reporter Charles Duhigg takes readers inside labs where brain scans record habits as they flourish and die, classrooms in which students learn to boost their willpower, and boardrooms where executives dream up products that tug on our deepest habitual urges. "The Power of Habit" contains an exhilarating argument: our most basic actions are not the product of well-considered decision making, but of habits we often do not realize exist. By harnessing this new science, we can transform our lives.
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